LOGO IS NOT ART
It is Communication.
Communicating to your customer.
It should communicate a desired thought or feeling that will generate a desired response. Logos can be wordmarks, abstract, or pictorial; but they should be formed from a strategic creative process that will best translate your company message via graphic design.

DISCOVER BRANDING
Orlando based Calico Creative Design, is a modern strategic branding agency. Before Logo/Branding Creation starts, we begin the discovery process; whereby our business consultant will challenge and research your specific business position. We then arrive at a marketing plan that will meet your agreed objectives, targets and budget. Through Communication we have arrived at your company's essence and must now begin the brand building.

logos
branding
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illustrations
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