After years of chasing Marketing Managers across the UK/US markets, I have replaced the phone with the pen (mighty mouse actually). So would be clients, I am not just a graphic designer, or a flighty creative, worse still one that only wears black - I am a Sales guru. Telemarketing, Canvassing, Cold calling, Promotions, Events, Presentations, Networking, bribery.....
What did I learn? To Market a product it must be good, real good but if it's in a pretty package, well enough said. The package is today's Branding, yesterdays' Logos. I approach Branding like a Marketeer, not a designer. It doesn't just have to look good, be trendy or slick; it has to sell your product. You can start with small steps, business cards, brochures, web sites, and build up - take your first steps with Calico.
What did I learn? To Market a product it must be good, real good but if it's in a pretty package, well enough said. The package is today's Branding, yesterdays' Logos. I approach Branding like a Marketeer, not a designer. It doesn't just have to look good, be trendy or slick; it has to sell your product. You can start with small steps, business cards, brochures, web sites, and build up - take your first steps with Calico.
